Bowling News

GO BOWLING EXTENDS NASCAR RELATIONSHIP WITH CELEBRITY EVENT

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ARLINGTON, Texas β€” The relationship between NASCAR, which averaged 3.7 million television viewers for its races in 2022 (source: Statista), and Go Bowling, the consumer-facing brand of Strike Ten Entertainment, will continue and expand in 2023.

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In addition to the Go Bowling at The Glen race at Watkins Glen International in New York in August, Go Bowling will be front and center during a new made-for-television bowling event featuring professional bowlers, NASCAR drivers and other celebrities in March.

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The Go Bowling PBA NASCAR Celebrity Invitational will air on March 12 from β€œThe Barn” a special-event venue at the Phoenix (Arizona) Raceway. FS1 will telecast the two-hour special as a lead-in to the United Rentals Work United 500 broadcast on FOX.

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Go Bowling also is continuing its relationship with Stewart-Haas Racing and Aric Almirola, who will drive the Go Bowling #10 Ford Mustang car in the United Rentals Work United 500 at the Phoenix Raceway and the Go Bowling at The Glen at Watkins Glen International.

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β€œWe are thrilled to extend our relationship with NASCAR with the addition of the made-for-TV event in Phoenix,” said Strike Ten Entertainment President John Harbuck. β€œThe friendly competition among the drivers, the stars of the PBA/PWBA Tours and other celebrities should make for a fun show and a great way to get ready for the big NASCAR Cup Series race in Phoenix.































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