For many bowlers, getting on staff with a bowling company is the ultimate goal. Becoming an official staff member can mean a few different things. It can mean that you are a brand ambassador for a company and you have to pay for products/bowling balls (this is what most Staff Contracts are)OR getting paid to represent a brand, get free gear, free entry into tournaments, and exposure in the bowling world (this is what most PBA National Tour players have). But how do you go about actually getting on staff with a bowling company?
Research Companies and Their Programs
The first step in getting on staff with a bowling company is researching the companies and their programs. You want to find out which companies are currently offering staff positions, what kind of positions they’re looking for (e.g., recreational bowlers, tournament players), and what the requirements for each position are. Make sure that you meet all of the requirements before applying! Understand some companies may take staff applications differently than others so be sure to do your research on how they would like you to apply.
REMEMBER: You should not apply to a company with the ONLY goal being to get a free product. You should apply to a company that you truly believe in and a company whose products you use and can promote.
Reach Out to Companies
Once you’ve done your research and identified which companies might be a good fit for you, it’s time to reach out! Send emails or direct messages to the companies introducing yourself and expressing your interest in joining their team. Be sure to include any relevant information such as tournament wins, awards, or anything else that might help you stand out from other applicants. Be sure to include some footage of you bowling as well. You should also include contact information so that they can easily reach out if they have any questions or need additional information from you.It is good to reach out to bowling companies, but remember to have patience when getting in touch. They could be looking at hundreds of applications at any given point so double messaging/emailing them will only slow down or even end the staff application process for you.
Develop Your Brand
In addition to reaching out to companies directly, it’s important that you also start building your brand as a bowler. This means creating social media accounts like Instagram or Twitter where you can post about your successes in tournaments, feature bowling balls in…