Bowling News

Bowling is Back in NYC!

Bowling is Back in NYC!

ARLINGTON, Texas — Bowling is back in the 97th Annual Macy’s Thanksgiving Day Parade in New York City, and is launching several promotional campaigns in conjunction with the iconic event. is the one-stop site where people of all ages can find bowling fun. The consumer-facing brand of the International Bowling Campus (IBC) — where the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE) are headquartered — has been an official partner of the iconic holiday celebration since 2018.

The centerpiece of the parade partnership will continue to be the impossible-to-miss GoBowling “balloonicles,” which include 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes, and a bowling ball measuring 12 feet in diameter. This year the legendary Mike Aulby will be making his way to New York City this November to ride in the Go Bowling bowling shoes for the Macy’s Thanksgiving Day Parade.

Aulby is a 29-time champion on the PBA Tour, which includes eight major wins, and he’s the only person to be inducted in three bowling halls of fame, the PBA, USBC and BPAA Halls of Fame for his performance and service to the sport. The talented left-hander was the first player in PBA history to win all five major championships, known as the Super Slam (U.S. Open, USBC Masters, PBA Tournament of Champions, PBA World Championship and PBA Players Championship).  


“The global exposure of the Macy’s Thanksgiving Day Parade provides bowling with an invaluable marketing platform that drives top-of-mind awareness and reminds people during the holiday season that bowling is a fun, family-friendly activity to enjoy wherever they live,” said John Harbuck, President of STE “Beyond the visibility in New York and nationally on the broadcast, the partnership also offers bowling a platform to activate at the grassroots level by driving traffic into our member centers and engage our fans and customers on social media.”


“As the marketing arm of the IBC and owners and operators of, we are excited to support the parade partnership with a comprehensive digital marketing asset package for activation at more than 3,400-member bowling centers,” added Harbuck.


Every bowling center can receive the official 97th Annual Macy’s Thanksgiving Day Parade poster to…

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