GoBowling.com is the one-stop site where people of all ages can find bowling fun. The consumer-facing brand of the International Bowling Campus (IBC) — where the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE) are headquartered — has been an official partner of the iconic holiday celebration since 2018.
The centerpiece of the parade partnership will continue to be the impossible-to-miss Go Bowling “balloonicles,” which include 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes and a bowling ball measuring 12 feet in diameter.
“The global exposure of the Macy’s Thanksgiving Day Parade provides bowling with an invaluable marketing platform that drives top-of-mind awareness and reminds people during the holiday season that bowling is a fun, family-friendly activity to enjoy wherever they live,” said John Harbuck, President of STE. “Beyond the visibility in New York and nationally on the broadcast, the partnership also offers bowling a platform to activate at the grassroots level by driving traffic into our member centers and engaging our fans and customers on social media.”
For this year’s parade, Junior Team USA members Jillian Martin and Cameron Crowe will have the honor of serving as the Go Bowling ambassadors. They will roll across the renowned Harold Square in the Go Bowling motorized bowling shoes and chronicle their journey and experiences on GoBowling.com and their own social-media channels.
“As the marketing arm of the IBC and owners and operators of GoBowling.com, we are excited to support the parade partnership with a comprehensive digital marketing asset package for activation at more than 3,400-member bowling centers,” Harbuck added. “Having these inspirational Junior Team USA members as our 2022 Go Bowling ambassadors and representatives of our great sport is fitting as the 67 million people who bowl annually return to the lanes to celebrate the holidays with family and friends.”
Every bowling center can receive the official 96th Annual Macy’s Thanksgiving Day Parade poster to display and promote the annual Macy’s Shopping Spree Sweepstakes that awards one lucky bowler with a $1,000 holiday shopping spree at Macy’s. Go Bowling will also award six Holiday Bowling Party prizes in the sweepstakes, and to round out the holiday promotional offerings, Go Bowling will run contests throughout November across…
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