MONTGOMERY, Ala. – Alabama State University announced a partnership with Influxer on Wednesday providing Hornet student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players’ names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
“Influxer is a proven entity in the NIL space, and this partnership is just another facet in ensuring we deliver a comprehensive Division I student-athlete experience and grow the Hornet brand,” said Director of Athletics Jason Cable. “Influxer will allow our student-athletes to develop personal brand-building skills and maximize opportunities in the NIL space, while at the same time allowing fans to support their favorite student-athletes and Hornet Athletics through unique co-branded merchandise and apparel.”
Each Hornet student-athlete from every team will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.
“Influxer is excited about this partnership with Alabama State Athletics to bring a great NIL opportunity that benefits everyone. Athletic Director Jason Cable and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development,” said Keith Miller, Vice President of Influxer.
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Alabama State Athletics and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 100 universities, including Oklahoma, LSU, Houston and SMU.
Hornets fans can visit https://influxermerch.com/colleges/alabama-state-university/sports to purchase co-branded apparel.
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