NATIONAL BOWLING DAY TO USHER IN NEW BOWLING SEASON
Two major activations in August and September include appearance on ‘FOX & Friends’
and Go Bowling at The Glen NASCAR race sponsorship and telecast on USA.
On the second Saturday of every August, National Bowling Day provides the perfect platform for those who love bowling to help raise awareness for their sport. National Bowling Day provides a great way to bring consumers to the lanes and celebrate the passion of the 67 million-plus people who go bowling every year and reunite with their friends and families.
On a national level, there will be two major activations in August and September:
• Exclusive “FOX & Friends” live broadcast segments on the FOX News Channel on August 10 from 6-10 a.m. ET. Go Bowling will have representatives from the BPAA and the Bowlers to Veterans Link (BVL) on hand, joined by youth bowlers from the New York area. The BVL will make an on-air donation to Patriot Point, a 293 acre rehab and recovery retreat for veterans and active duty service men and women on the Maryland shore. Professional Bowler Norm Duke and popular Youth Bowler Brady McDonough will be on hand to help the program’s hosts improve their skills on the regulation bowling lanes that will be installed on the FOX Square in Manhattan outside the FOX News Studios. “FOX & Friends” is the top-rated cable news morning program reaching millions of consumers every day which helps build top of mind awareness for bowling.
• The Go Bowling at The Glen NASCAR race on September 15, will be broadcast LIVE on USA Network beginning at 2 p.m. ET. The Go Bowling Experience Tent will be set up in the Watkins Glen Fan Midway, offering everyone attending the race an amazing experience on the custom-built regulation lanes that will be installed exclusively for this event. To keep fans engaged and having fun, Go Bowling will host numerous guest celebrities, including the Joe Gibbs Racing Team driver competing in the NASCAR Xfinity Series Race on Saturday, Aric Almirola. Aric will drive the #20 Go Bowling Toyota…
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